First question - What is social media optimization? And the second question - How do I achieve this? The benefits will be almost self explanatory after you find the answers to the first two questions.
Social Media Optimization (SMO) is whatever methods are used for generating public interest in your content. It does not matter what type of business you have, if there is no public interest in it, the business will fall flat.
What are the Available Methods?
There are several methods available to achieve the SMO that you need. Blogging is one. RSS feeds are another. The incorporation of useful tools such as images and videos are another way to achieve SMO. Online communities and their websites will be still another way of achieving the social media optimization you need.
This is why you need to hire a professional who knows the ins and outs of doing this for your business. The content you put up might be the best content around but without the public interest that can be generated by a professional, the public will never know this. SMO is the most important part of managing your online reputation and the strategies you will use if you want the best online presence available.
There are basically five rules for SMO that if adhered to will ensure you the best ways of getting the interest in your business that you need.
1. Increasing the ability to link to your business.
2. Create a way to make bookmarking and tagging your content simple.
3. Find other websites that will benefit from using your links.
4. Help your content get to the maximum number of people possible.
5. Using the 'mashup' approach is an exceptional way of getting your content noticed.
What are mashups, you may ask? This simplest way to explain this is when a professional company develops your website; they may take the data from two sources and join it to become a unified tool. The benefits of this are a business or website that will attract attention because it is so unique.
How Can I Do This?
Hire the best. Check out their reputation before you hire them so you know you are getting the best. Are people satisfied they are doing a good job? Do they have clients that you can check with for an unbiased review of their abilities to do what they advertise they can do?
It cannot be overemphasized enough when it comes to hiring a professional that they must know what they are doing. Because they will get you the most traffic and recognition that is available for your business. This is their ultimate responsibility and your online reputation as well as business depends upon it.
What Will a Professional Do for My Business?
Getting inbound links will be one of the first things a professional will do for your business. This happens somewhat on its own as word gets out about your business but it can be helped along rapidly by concentrating on a few simple things when it comes to content. It is not enough for your content to be good; it has to be extraordinarily good.
This is what makes the difference between the number one ranking on the search engines and page 10, 20 or 30. And you know what happens if you are not on the first page. People very rarely see your content. Maybe one in a million people will happen to click on your site.
If your content is a good and this means really good (not a repetition of everything else that is available) the professional can get your business social media optimization that will knock your socks off. This will save you thousands of dollars in advertising to no avail.
The professional social media optimization team knows how to do this. That is why they are the professionals. Results in the shortest amount of time possible are what you need. Instead of wasting months waiting for your website to get the interest it needs to survive, find the perfect SMO professional. Do not let your business die before it even has a chance. Hiring the right professional for the job will be the key to the business that survives, prospers and in turn makes money for you.
Showing posts with label social media optimization. Show all posts
Showing posts with label social media optimization. Show all posts
October 12, 2012
Social Media Optimization
Social media optimization (SMO) is an online technique for getting
yourself and your online business a high profile and lots of traffic by
maximizing your use of social networking online.
Social media optimization includes using social bookmarking websites for your articles and content, using RSS feeds, blogging, and sharing "tagged" photographs on Flickr or videos on places such as Video Jug or YouTube.
Social media optimization is an offshoot of SEO marketing techniques, except this is more about placement than content (though you still need to start with content) and generating website traffic straight from sources other than search engine results pages. Social media optimization is also a form of viral marketing; that is, a marketing technique where just one marketing piece gets shared and re-sent (and thus viewed and/or heard) in an ever-increasing, parabolic way throughout the Internet at very little cost to you.
This is also a 21st century online version of what successful businessmen and marketers have always done: networking in social settings to build trust and a reputation for being someone who can be related to. Networking is the most efficient means of target marketing, and the reach and speed of the Internet just amplifies or magnifies its power.
(SMO) was coined by Rohit Bhargava, who publishes the Influential Marketing Blog and is very influential indeed. He says that SMO is to be used to: increase your linkability; make tagging and bookmarking easy; reward inbound links; help your content travel; encourage the "mashup" (Mixture of content or elements. For instance, an application that was built from routines from multiple sources or a Web site that combines content and/or scripts from multiple sources is said to be a mashup.~ Computer Desktop Encyclopedia); and get communities connected.
Linkability is the key to all Internet success. It's simply the quality of being a desirable place for other people to link to from their websites or to tell other people about online (such as at the social bookmarking websites like Digg, Yahoo My Web, Propeller, etc.).
Tagging and bookmarking are made easier by SMO because you can tag a ton of your content the same and similar ways to maximize the targeting of a given audience.
Inbound links are rewarded by being seen as "strong" by the webcrawlers. This rewards your site and sites that choose to link to your site by increasing your profiles on search engines.
Needless to say, helping your content travel and the "mashup" have been discussed above in so many words. In essence, with SMO you're weaving your tangled Internet web and creating something like a neural network over which are transmitted ever stronger and faster signals, all giving you increased traffic and increased business.
Social media optimization should be used by anyone who is serious about Internet marketing success.
Social media optimization includes using social bookmarking websites for your articles and content, using RSS feeds, blogging, and sharing "tagged" photographs on Flickr or videos on places such as Video Jug or YouTube.
Social media optimization is an offshoot of SEO marketing techniques, except this is more about placement than content (though you still need to start with content) and generating website traffic straight from sources other than search engine results pages. Social media optimization is also a form of viral marketing; that is, a marketing technique where just one marketing piece gets shared and re-sent (and thus viewed and/or heard) in an ever-increasing, parabolic way throughout the Internet at very little cost to you.
This is also a 21st century online version of what successful businessmen and marketers have always done: networking in social settings to build trust and a reputation for being someone who can be related to. Networking is the most efficient means of target marketing, and the reach and speed of the Internet just amplifies or magnifies its power.
(SMO) was coined by Rohit Bhargava, who publishes the Influential Marketing Blog and is very influential indeed. He says that SMO is to be used to: increase your linkability; make tagging and bookmarking easy; reward inbound links; help your content travel; encourage the "mashup" (Mixture of content or elements. For instance, an application that was built from routines from multiple sources or a Web site that combines content and/or scripts from multiple sources is said to be a mashup.~ Computer Desktop Encyclopedia); and get communities connected.
Linkability is the key to all Internet success. It's simply the quality of being a desirable place for other people to link to from their websites or to tell other people about online (such as at the social bookmarking websites like Digg, Yahoo My Web, Propeller, etc.).
Tagging and bookmarking are made easier by SMO because you can tag a ton of your content the same and similar ways to maximize the targeting of a given audience.
Inbound links are rewarded by being seen as "strong" by the webcrawlers. This rewards your site and sites that choose to link to your site by increasing your profiles on search engines.
Needless to say, helping your content travel and the "mashup" have been discussed above in so many words. In essence, with SMO you're weaving your tangled Internet web and creating something like a neural network over which are transmitted ever stronger and faster signals, all giving you increased traffic and increased business.
Social media optimization should be used by anyone who is serious about Internet marketing success.
April 1, 2008
Is Search Engine Optimization – SEO - Dead? By: Randy Zlobec
Try Search Engine Marketing – SEM - Instead
SEO, or Search Engine Optimization as a standalone methodology, is dead as a doornail. Trying to accomplish high search engine ranking using SEO alone is a losing proposition at best and web site suicide in most instances. You need to incorporate an entire SEM (Search Engine Marketing) campaign which includes:
In the beginning, you could throw up any kind of page and get people to visit. Quality web pages were few and far between, and it was just astounding that you could get type on a page that others could view. Then came the keyword, the meta tag, the phrase, the optimization, software considered downright primitive in today’s world that would tell you your page was a cut above the pack. These days are long gone.
In order to get around the dead horse of SEO standalone, you need to be ready to add links, backlinks, and quality backlinks. You need to be able to do more than string three words together. Today’s readers are savvy. They want real information; don’t deliver junky, slapped together, non-researched splats of content and expect to maintain traffic and credibility. Today it is all about quality content, unique and different — that delivers a message that is both interesting and informative.
For basic optimization, you need to add things like blogging, dynamic updating, and social networking. Use the checklist below to smarten up your pages and make them more than SEO optimized. Knowing what makes them hum, what spiders love, will make your pages more than just web-ready. They will become traffic magnets.
Let’s Talk Keywords
If you remember nothing else, remember to put your keyword or keyword phrase in thePUT YOUR KEYWORD HERE . Many folks overlook this and just like that the spider glides on by—uninformed. If you are adding things like social bookmarking and blogging to your site and you forget this, you might as well be holding up a sign in a sandstorm.
Keywords in the URL do help. Remember if you are just redirecting a keyword URL to your web site to use a 301 Redirect which is the most efficient and Search Engine Friendly method for webpage redirection. See the sidebar on this page regarding redirect codes.
Keywords in your anchor text from another site. Called an inbound link, this is like getting a vote from another site. Be sure and have your keyword or keyword phrase as part of that vote.
Keywords in your tags. Yes, it is your headline. It’s important. It’s rated by search engines, and if your keyword is part of it, it’s rated higher. But be sure that it’s also part of your body text or you will probably upset the spiders. Never upset the spiders or you’ll be on page 11 million for your keyword. Keywords in the tags. Alt tags are what your page displays when the pictures can’t be found or someone browses your page with pictures turned off. Spiders also read the tags, so if you have your keyword in there then viola, more credit for your page.
Article Writing and Distribution
There are a number of article directories where you can distribute your articles with your resource box promoting your web site. You will want to write relevant, short quality articles that build curiosity for your web site. You do not want to write articles longer than 500–600 words for article directories.
Articles as Bait
On your web site, you will want to have longer, informative articles on a specific subject related to your web site’s topic. Called linkbait, these articles are designed to inform and educate your readership on relative topics. This is not what articles for article directories are all about. They are curiosity builders. You write 300–400 words on a topic to demonstrate your knowledge on that topic. You include a resource or author’s box back to your web site where you can present a long, in-depth version of your material.
One important thing to remember when writing articles for directories. Each must be different and unique from each other, and each one must be different than the one on your web site. If you duplicate articles for the various article directories and they all have inbound links to the same content on your main web site, you will kill your page rank and credibility. If you can remember that article directories get you quickly indexed and offer a curiosity booster that acts as a portal to your main web site, then you’ll write accordingly.
Through these directories, you’ll receive a ton of backlinks as other web sites use your content on their web site. However, none of it will match what’s on your own web site, so it won’t be considered duplicate content, just inbound links.
Press Releases Are An Overlooked, Great Process
If you can write news copy, you can write a decent press release which will get your web site a ton of exposure. You will want to put out a press release for the following reasons:
Pay Per Click (PPC) Advertising
Using pay-per-click advertising is another way to get almost instant traffic to your web site. Utilizing pay-per-click giants like Google and Yahoo, you can pay for visitors to your web site. You list small, contextually-based advertising which is published across their network of web sites, and interested people click on your advertising and arrive at your site. This is one of the quickest ways to get traffic to arrive, but it can be costly to get started. Pay-Per-Click lets you advertise to the whole of the online community.
There are also text link advertising, classified advertising, and pay-per-post advertising where you can get other bloggers to blog for money about your product or service on your web site. It is a variation of PPC in that bloggers will write and review your site or service for a small fee and list you for a set period of time on their web site. It adds content to their site and gives you more than just a link back to your site.
Social Networking and Social News Sites
Web 2.0 and social networking are the next fastest ways to get traffic rolling into your site. To get the ball rolling and to give you some ideas on where to start, let’s look at the basics of social news networking. We want to separate this from social bookmarking which is for personal use. Social news networking is for when you want to advertising your business, home business, or professional site. It’s about providing news to the world about who and what you are, the benefits you offer, and why they should stop by.
Some of the better news sites where you can post your short articles include: Netscape, Newsvine, StumbleUpon, Digg and OnlyWire to name a few. These sites are news-hungry, just waiting for information about your web site. Whatever your site is about will be quickly and effectively disseminated by posting on these web sites.
Considered the second generation in online marketing, social networking is all about building communities of like minded individuals who are looking for certain things. You web site is taken into a group, and depending on your service or product, people arrive at your web site because of the tags and text you provide to the online community. There are as many social news and networking sites as there are interests, but the main ones to start with are listed but by no means complete. HBM
SEO, or Search Engine Optimization as a standalone methodology, is dead as a doornail. Trying to accomplish high search engine ranking using SEO alone is a losing proposition at best and web site suicide in most instances. You need to incorporate an entire SEM (Search Engine Marketing) campaign which includes:
- Link Building
- Article Writing & Distribution
- Press Release Writing & Distribution
- Pay Per Click Advertising
- Social Networking
- Blogging
In the beginning, you could throw up any kind of page and get people to visit. Quality web pages were few and far between, and it was just astounding that you could get type on a page that others could view. Then came the keyword, the meta tag, the phrase, the optimization, software considered downright primitive in today’s world that would tell you your page was a cut above the pack. These days are long gone.
In order to get around the dead horse of SEO standalone, you need to be ready to add links, backlinks, and quality backlinks. You need to be able to do more than string three words together. Today’s readers are savvy. They want real information; don’t deliver junky, slapped together, non-researched splats of content and expect to maintain traffic and credibility. Today it is all about quality content, unique and different — that delivers a message that is both interesting and informative.
For basic optimization, you need to add things like blogging, dynamic updating, and social networking. Use the checklist below to smarten up your pages and make them more than SEO optimized. Knowing what makes them hum, what spiders love, will make your pages more than just web-ready. They will become traffic magnets.
Let’s Talk Keywords
If you remember nothing else, remember to put your keyword or keyword phrase in the
Keywords in the URL do help. Remember if you are just redirecting a keyword URL to your web site to use a 301 Redirect which is the most efficient and Search Engine Friendly method for webpage redirection. See the sidebar on this page regarding redirect codes.
Keywords in your anchor text from another site. Called an inbound link, this is like getting a vote from another site. Be sure and have your keyword or keyword phrase as part of that vote.
Keywords in your tags. Yes, it is your headline. It’s important. It’s rated by search engines, and if your keyword is part of it, it’s rated higher. But be sure that it’s also part of your body text or you will probably upset the spiders. Never upset the spiders or you’ll be on page 11 million for your keyword. Keywords in the
There are a number of article directories where you can distribute your articles with your resource box promoting your web site. You will want to write relevant, short quality articles that build curiosity for your web site. You do not want to write articles longer than 500–600 words for article directories.
Articles as Bait
On your web site, you will want to have longer, informative articles on a specific subject related to your web site’s topic. Called linkbait, these articles are designed to inform and educate your readership on relative topics. This is not what articles for article directories are all about. They are curiosity builders. You write 300–400 words on a topic to demonstrate your knowledge on that topic. You include a resource or author’s box back to your web site where you can present a long, in-depth version of your material.
One important thing to remember when writing articles for directories. Each must be different and unique from each other, and each one must be different than the one on your web site. If you duplicate articles for the various article directories and they all have inbound links to the same content on your main web site, you will kill your page rank and credibility. If you can remember that article directories get you quickly indexed and offer a curiosity booster that acts as a portal to your main web site, then you’ll write accordingly.
Through these directories, you’ll receive a ton of backlinks as other web sites use your content on their web site. However, none of it will match what’s on your own web site, so it won’t be considered duplicate content, just inbound links.
Press Releases Are An Overlooked, Great Process
If you can write news copy, you can write a decent press release which will get your web site a ton of exposure. You will want to put out a press release for the following reasons:
To announce your new web site and what it’s all aboutUsing press releases in this fashion will always guarantee a steady stream of visitors in that a well-written press release will usually be picked up by other sites and be rewritten and added to their new repository which increases the number of incoming links you’ll receive.
To highlight new products and services that you add to your web site
To review various themed parts of your web site
To announce expansion of your web site
Pay Per Click (PPC) Advertising
Using pay-per-click advertising is another way to get almost instant traffic to your web site. Utilizing pay-per-click giants like Google and Yahoo, you can pay for visitors to your web site. You list small, contextually-based advertising which is published across their network of web sites, and interested people click on your advertising and arrive at your site. This is one of the quickest ways to get traffic to arrive, but it can be costly to get started. Pay-Per-Click lets you advertise to the whole of the online community.
There are also text link advertising, classified advertising, and pay-per-post advertising where you can get other bloggers to blog for money about your product or service on your web site. It is a variation of PPC in that bloggers will write and review your site or service for a small fee and list you for a set period of time on their web site. It adds content to their site and gives you more than just a link back to your site.
Social Networking and Social News Sites
Web 2.0 and social networking are the next fastest ways to get traffic rolling into your site. To get the ball rolling and to give you some ideas on where to start, let’s look at the basics of social news networking. We want to separate this from social bookmarking which is for personal use. Social news networking is for when you want to advertising your business, home business, or professional site. It’s about providing news to the world about who and what you are, the benefits you offer, and why they should stop by.
Some of the better news sites where you can post your short articles include: Netscape, Newsvine, StumbleUpon, Digg and OnlyWire to name a few. These sites are news-hungry, just waiting for information about your web site. Whatever your site is about will be quickly and effectively disseminated by posting on these web sites.
Considered the second generation in online marketing, social networking is all about building communities of like minded individuals who are looking for certain things. You web site is taken into a group, and depending on your service or product, people arrive at your web site because of the tags and text you provide to the online community. There are as many social news and networking sites as there are interests, but the main ones to start with are listed but by no means complete. HBM
- Previously published in the April 2008 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market.
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Article Link: http://www.homebusinessmag.com/ecommerce/search-engine-optimization/search-engine-optimization-%E2%80%93-seo-dead
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